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Research papers

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1999
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Citation

Vandenheede, Hoffmann, Aardse and Cartwright (1999a, September 01). A paradox of product innovation . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-paradox-of-product-innovation-


Research papers

Internet testing

This paper presents the results of the first large-scale parallel-testing program in the United States between central location (mall-intercept) and Internet interviewing. The research is significant because it demonstrates contrary to the...

Catalogue: ESOMAR Net Effects 1999
Authors: Joseph Willke, Christine Adams, Zara Girnius
Company: Nielsen
June 15, 1999
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Citation

Willke, Adams and Girnius (1999a, June 15). Internet testing. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/internet-testing


Research papers

Global medium, global measure

This paper covers the findings of a harmonised measurement of the Internet community. An overview of the “who, when, where and what” of Internet users across and within major regions of the world is given with trend comparisons where data...

Catalogue: ESOMAR Net Effects 1999
Author: Steve Garton
Company: Nielsen
June 15, 1999
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Citation

Garton, S. (1999a, June 15). Global medium, global measure. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/global-medium-global-measure


Research papers

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Anumita Sharma, Mrinal Sarkar
Company: Nielsen
June 15, 1999
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Citation

Sharma and Sarkar (1999a, June 15). The power of radio and the cult of TV. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/the-power-of-radio-and-the-cult-of-tv


Research papers

A test of media effectiveness for Imperial Margarine

This paper describes the use of radio as well as television as an advertising medium and the resulting effect on sales of Imperial Margarine. A television-only market was used as the control. Radio ran at weight levels equal to television in one...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Sharon Paskowitz, Bill Bennett
Company: Nielsen
June 15, 1999
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Citation

Paskowitz and Bennett (1999a, June 15). A test of media effectiveness for Imperial Margarine. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-test-of-media-effectiveness-for-imperial-margarine


Research papers

Taking PPM out of the lab and into the field

Since 1992 Arbitron has been developing and testing a personal portable meter (PPM) system capable of detecting exposure to any audio medium both in-home and out-of-home. With this system an inaudible identification code is embedded into the audio...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Robert H. Patchen, Ronald S. Kolessar
Company: Nielsen
June 15, 1999
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Citation

Patchen and Kolessar (1999a, June 15). Taking PPM out of the lab and into the field. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/taking-ppm-out-of-the-lab-and-into-the-field


Research papers

Global research

This paper provides marketers and researchers with a greater understanding of response tendencies and the interpretation of market research across Latin American countries. It also considers cost trade- offs of testing in smaller markets and presents...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Leah Robinson
Company: Nielsen
June 15, 1999
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Citation

Robinson, L. (1999a, June 15). Global research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/global-research


Research papers

Socioeconomic characteristics of the radio audience in the United States

Historically the radio ratings in the United States have described audiences by age and sex. In the fall of 1998 Arbitron began collecting information on household income education and presence of children from all respondents. This socioeconomic...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: David Lapovsky
Company: Nielsen
June 15, 1999
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Citation

Lapovsky, D. (1999a, June 15). Socioeconomic characteristics of the radio audience in the United States. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/socioeconomic-characteristics-of-the-radio-audience-in-the-united-states


Research papers

Building customer loyalty on knowledge

This paper addresses the difficulties faced by food retailers in recent years. Category management is the latest magic formula but the success of category management is completely dependent on the quality and relevance of the information provided....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Wolfgang Lenzen, Claus Patzke
Company: Nielsen
September 1, 1998
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Citation

Lenzen and Patzke (1998a, September 01). Building customer loyalty on knowledge . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/building-customer-loyalty-on-knowledge-